Marko

1. In-Marketplace Optimization

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Over the past 10 years, we’ve been conditioned to associate “getting found” with search engine optimization. These instincts shouldn’t be lost within an app store, especially in light of developments like Yahoo’s app searching site and mobile app.

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And it is logical to assume that, for most new developers, in-store searching will drive a large percentage of new views to your listing. Some marketplaces, such as the Google Enterprise App Marketplace, let you install a Google Analytics tracking code for more insights, but most app destinations are sorely lacking.

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2. Drive Inbound Leads From Outside the Store

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Check a blog’s traffic on compete.com, check out their Google pagerank for key terms, look at the author’s or blog’s Twitter following and check the comments section to tell whether the blog you’re pitching has an interested community.

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Secondary marketplaces, or app ecosystems and stores within other apps, such as Evernote’s Trunk, can provide a major boost of buyers to your app. Seek out partnerships with companies on the business development side — they may be able to hypertarget an audience of potential users.

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